Immersive Activation Studio

One Brief. Three Pillars. Total Campaign Domination.

AR effects, AI-powered video, and generative campaign microsites — combined into one seamless activation package. The only studio in Southeast Asia that delivers all three under one roof.

Build Your Activation Watch the Showreel

AR Filter

TikTok selfie

AI Video

Campaign video

AI Microsite

Selfie → AI art

Analytics

Campaign dashboard

Social Share

Branded UGC

0M+

Total Campaign Views

Projects Delivered

3-in-1

Full-Stack Activation

Only in SEA

No Other Vendor Offers This

The Manifesto

Brands don't buy “one AR filter” anymore. They don't commission a single video and call it a campaign.

They buy activation ecosystems — multi-touchpoint experiences where users watch, interact, create, share, and convert.

AR makes your brand wearable and shareable. AI video makes it unmissable. AI microsites turn audiences into creators. Together, they create a self-reinforcing flywheel: every output is branded, every share is organic reach, every interaction is data.

No one else in Southeast Asia builds all three. We do.

Three Pillars. One Activation.

The complete activation ecosystem.

Interact

AR Effects

Face filters, world portals, try-on experiences, AR mini-games — deployed across TikTok, Instagram, Snapchat, YouTube, and WebAR. Users don’t just see your brand — they wear it, play with it, share it.

Role in activation: The participation layer. Every use = branded UGC.

Explore AR Effect Development

Amaze

AI Video Production

From hyperreal FOOH spectacles to AI-generated product promos, motion graphics, campaign videos, and KOL content. Every format, every style, every platform — produced at a fraction of traditional cost.

Role in activation: The attention engine. Drives mass awareness and traffic to the rest of the activation.

Explore AI Video Production

Create

AI Campaign Microsite

Custom microsites where users upload a selfie, choose a theme, and receive AI-generated images, videos, audio, or 3D — all branded and shareable. Built-in lead capture, gamification, and analytics.

Role in activation: The conversion machine. Turns viewers into creators, creators into leads, leads into customers.

Explore AI Campaign Microsite

The Activation Equation

AI Video

Attention Engine

AR Effect

Participation Layer

AI Microsite

Conversion Machine

Immersive Activation

Campaign Flywheel

AI video drives millions of eyeballs → AR turns eyeballs into participants → AI microsite turns participants into creators, leads, and customers. Each piece amplifies the others. Together, they create a campaign flywheel that compounds with every share.

How It Comes Together

Three tracks. One synchronized launch.

All pillars produced in parallel. Shared assets link across tracks. This is why Fomalia delivers in 3–5 weeks vs. 8–12 weeks for sequential vendors.

Our Process

Brief to launch in 3–5 weeks.

Total turnaround: 3–5 weeks (standard) | 2–3 weeks (rush). Parallel production across all pillars.

Campaign Strategy & Concept

3–5 days

Start with your business goal. Design the activation concept, select pillars, map the user journey across touchpoints.

Deliverable: Campaign brief, pillar selection, user journey map, storyboards/wireframes.

BriefStrategyUser JourneyPillar Selection

Creative Direction & Asset Development

5–7 days

Unified visual world — shared assets, brand guidelines, art direction across all pillars. AR prototyped, video storyboarded, microsite wireframed. Everything approved before production.

Deliverable: Mood boards, AR prototype, video storyboard, microsite wireframe.

Mood BoardsAR PrototypeStoryboardWireframe

Parallel Production (AI-Accelerated)

10–14 days

All pillars produced simultaneously. Shared assets ensure consistency. AI pipeline accelerates every stage.

Deliverable: AR builds, video drafts, microsite on staging.

Parallel BuildAI PipelineShared Assets

QA, Deployment & Launch

3–5 days

Cross-device testing. AR platform submissions. Microsite load testing. Video format optimization. Everything launches together.

Deliverable: All assets live, analytics dashboard active.

Cross-Device QAPlatform SubmitLaunch

Performance Monitoring

Campaign duration

Post-launch monitoring. Weekly unified reports. Optimization recommendations.

Deliverable: Weekly reports, campaign wrap report.

AnalyticsWeekly ReportsOptimization

The Unfair Advantage

Why Fomalia wins.

The Only Full-Stack Immersive Lab in SEA

AR agencies can’t produce AI video. Video studios can’t build microsites. Microsite devs can’t do AR. We do all three under one roof.

0M+

Total campaign views.

Projects shipped — PNJ, Vinamilk, Kinh Trập, and more.

Shared Asset Pipeline

One set of 3D models, textures, brand elements across all pillars. Consistency guaranteed.

AI-Native Operations

AI agent fleet handles production, testing, and reporting. Agency quality at lean-team speed.

Than 3 separate vendors. Vietnam cost base, global quality.

Agency-Ready

White-label for agencies — like Vinamilk × Climax. Your client, your brand, our production.

Trusted Partners

Trusted by brands and agencies across Asia.

Comparison

Fomalia vs. The Alternatives

One vendor, one pipeline, one invoice — vs. the traditional approach.

	Feature	Popular Fomalia	3 Separate Vendors	In-House Team
AR + Video + Microsite	—	✅ All-in-one	⚠️ 3 contracts	❌ Rarely possible
Creative Cohesion	—	✅ Unified	❌ Disconnected	✅ If strong team
Turnaround	—	✅ 3–5 weeks	❌ 8–12 weeks	⚠️ 4–8 weeks
AI-Accelerated	—	✓	—	⚠️ If adopted
Shared Assets	—	✅ Across pillars	❌ Per vendor	⚠️ Possible
Cost	—	✅ 50–70% less	❌ Full × 3	⚠️ Salaries + tools
Unified Analytics	—	✅ One dashboard	❌ 3 reports	⚠️ DIY
Lead Capture + CRM	—	✓	—	⚠️ DIY
Gamification	—	✅ Native	—	—
White-Label for Agencies	—	✅ NDA standard	⚠️ Varies	—

Activation Packages

Choose your activation level.

Activation Bundle

Mix and match. Choose your pillars.

Choose 2–3 pillars (any combination)
Unified creative direction
Shared assets and brand integration
Multi-format delivery
Campaign analytics dashboard
Post-launch report
2 revision rounds per asset

Best for: Product launches, test activations, event campaigns.

Request a Custom Quote

Activation Premium

Activation Enterprise

Multi-wave. Always-on. Global.

Everything in Premium, plus:
Multi-wave video (3+ videos)
Multiple AR effects (cross-platform)
Microsite with multiple AI modules + gamification suite
Dedicated campaign manager
Bi-weekly strategy calls
Custom KPI dashboard
A/B testing across creatives
Post-campaign playbook

Best for: Enterprise brands, global campaigns, ongoing activation programs.

Request a Custom Quote

Standalone Services

Don't need the full bundle?

Each activation pillar is available as a standalone service. Start with one, prove the value, then combine for your next campaign.

AR Effect Development

Face filters, world portals, try-on, AR games — across every major platform.

AI Video Production

FOOH CGI, AI-generated video, motion graphics, campaign content, traditional production.

AI Campaign Microsite

Generative AI microsites — image, video, audio, chatbot, 3D — branded, shareable, measurable.

Ready to build your immersive activation?

Tell us about your campaign. Custom proposal within 48 hours.

Get a Custom Quote Chat on Telegram

FAQ

Common questions.

Agency Partner Program

Add “Immersive Activation” to Your Menu — Without Hiring a Single Developer

We operate as your invisible immersive production partner — just like we did for Climax Agency on Vinamilk. Your client relationship, your branding, our production. AR, video, microsites — concept to deployment. NDA standard. Partner pricing. Dedicated Slack channel per project.

Become a Partner