Immersive Activation Studio
One Brief. Three Pillars. Total Campaign Domination.
AR effects, AI-powered video, and generative campaign microsites — combined into one seamless activation package. The only studio in Southeast Asia that delivers all three under one roof.
AR Filter
TikTok selfie
AI Video
Campaign video
AI Microsite
Selfie → AI art
Analytics
Campaign dashboard
Social Share
Branded UGC
0M+
Total Campaign Views
0+
Projects Delivered
3-in-1
Full-Stack Activation
Only in SEA
No Other Vendor Offers This
The Manifesto
Brands don't buy “one AR filter” anymore. They don't commission a single video and call it a campaign.
They buy activation ecosystems — multi-touchpoint experiences where users watch, interact, create, share, and convert.
AR makes your brand wearable and shareable. AI video makes it unmissable. AI microsites turn audiences into creators. Together, they create a self-reinforcing flywheel: every output is branded, every share is organic reach, every interaction is data.
No one else in Southeast Asia builds all three. We do.
Three Pillars. One Activation.
The complete activation ecosystem.
AR Effects
Face filters, world portals, try-on experiences, AR mini-games — deployed across TikTok, Instagram, Snapchat, YouTube, and WebAR. Users don’t just see your brand — they wear it, play with it, share it.
Role in activation: The participation layer. Every use = branded UGC.
Explore AR Effect DevelopmentAI Video Production
From hyperreal FOOH spectacles to AI-generated product promos, motion graphics, campaign videos, and KOL content. Every format, every style, every platform — produced at a fraction of traditional cost.
Role in activation: The attention engine. Drives mass awareness and traffic to the rest of the activation.
Explore AI Video ProductionAI Campaign Microsite
Custom microsites where users upload a selfie, choose a theme, and receive AI-generated images, videos, audio, or 3D — all branded and shareable. Built-in lead capture, gamification, and analytics.
Role in activation: The conversion machine. Turns viewers into creators, creators into leads, leads into customers.
Explore AI Campaign MicrositeThe Activation Equation
AI Video
Attention Engine
AR Effect
Participation Layer
AI Microsite
Conversion Machine
Immersive Activation
Campaign Flywheel
AI video drives millions of eyeballs → AR turns eyeballs into participants → AI microsite turns participants into creators, leads, and customers. Each piece amplifies the others. Together, they create a campaign flywheel that compounds with every share.
How It Comes Together
Three tracks. One synchronized launch.
All pillars produced in parallel. Shared assets link across tracks. This is why Fomalia delivers in 3–5 weeks vs. 8–12 weeks for sequential vendors.
Our Work
Real campaigns. Real results.
Vinamilk × Climax Agency
Vinamilk (Combo Beauty yogurt — Nha Đam & Lựu Đỏ ít đường)
Relationship: Climax Agency (lead agency). Fomalia = AR production partner.
Campaign: “Một Bước Làm Đẹp, Cưng Dạ Căng Da” — Women’s Day product launch with KOL Isaac. Phase 1: duet challenge on TikTok (3.3M+ views on CapCut challenge). Phase 2: AI-personalized voice wishes from Isaac on Facebook.
Fomalia Delivered
- AR filter development for the “Cưng Dạ Căng Da” duet challenge
- Filter optimized for TikTok and Facebook sharing mechanics
Pillars: AR Effect (white-label for agency partner)
Kinh Trập Oolong Tea
Mid-Autumn Festival gift experience
Relationship: Direct client
Campaign: A traditional mooncake gift box becomes a portal to a poetic AR journey. Users scan the packaging and experience: taking a bite of mooncake, sipping Kinh Trập Oolong tea, watching a serene lotus pond blossom, a glowing full moon rising from still water — then transforming into heartfelt festive wishes.
Fomalia Delivered
- Image tracking AR experience (triggered by physical mooncake box packaging)
- 3D scene design and animation (lotus pond, moonrise, wish sequence)
- AR deployment and cross-device testing
Pillars: AR Effect (image tracking + 3D immersive world)
Hứng Mâm Ngũ Quả
Face tracking AR mini-game for Tết (Lunar New Year) celebration on TikTok.
Relationship: Direct project
Campaign: Players use face tracking to catch falling fruits into a traditional Mâm Ngũ Quả (five-fruit tray). Gamified AR filter designed for viral sharing during Tết season.
Fomalia Delivered
- Face tracking AR game development
- Game mechanics design (catch & score system)
- TikTok effect deployment and optimization
- Social sharing integration
Pillars: AR Effect (face tracking + gamification)
Phenikaa University
University campus AR activation with KOL engagement.
Relationship: Direct client
Campaign: AR effect activation at Phenikaa University — KOL-driven content creation using custom AR filters, designed to boost brand awareness and student engagement on social media.
Fomalia Delivered
- Custom AR effect for campus activation
- KOL content production using AR filter
- Social media distribution strategy
- Campaign performance tracking
Pillars: AR Effect + KOL Content Production
Our Process
Brief to launch in 3–5 weeks.
Total turnaround: 3–5 weeks (standard) | 2–3 weeks (rush). Parallel production across all pillars.
Campaign Strategy & Concept
3–5 daysStart with your business goal. Design the activation concept, select pillars, map the user journey across touchpoints.
Deliverable: Campaign brief, pillar selection, user journey map, storyboards/wireframes.
Creative Direction & Asset Development
5–7 daysUnified visual world — shared assets, brand guidelines, art direction across all pillars. AR prototyped, video storyboarded, microsite wireframed. Everything approved before production.
Deliverable: Mood boards, AR prototype, video storyboard, microsite wireframe.
Parallel Production (AI-Accelerated)
10–14 daysAll pillars produced simultaneously. Shared assets ensure consistency. AI pipeline accelerates every stage.
Deliverable: AR builds, video drafts, microsite on staging.
QA, Deployment & Launch
3–5 daysCross-device testing. AR platform submissions. Microsite load testing. Video format optimization. Everything launches together.
Deliverable: All assets live, analytics dashboard active.
Performance Monitoring
Campaign durationPost-launch monitoring. Weekly unified reports. Optimization recommendations.
Deliverable: Weekly reports, campaign wrap report.
The Unfair Advantage
Why Fomalia wins.
The Only Full-Stack Immersive Lab in SEA
AR agencies can’t produce AI video. Video studios can’t build microsites. Microsite devs can’t do AR. We do all three under one roof.
0M+
Total campaign views.
0+
Projects shipped — PNJ, Vinamilk, Kinh Trập, and more.
Shared Asset Pipeline
One set of 3D models, textures, brand elements across all pillars. Consistency guaranteed.
AI-Native Operations
AI agent fleet handles production, testing, and reporting. Agency quality at lean-team speed.
0%
Than 3 separate vendors. Vietnam cost base, global quality.
Agency-Ready
White-label for agencies — like Vinamilk × Climax. Your client, your brand, our production.
Trusted Partners
Trusted by brands and agencies across Asia.
Comparison
Fomalia vs. The Alternatives
One vendor, one pipeline, one invoice — vs. the traditional approach.
Feature | Popular Fomalia | 3 Separate Vendors | In-House Team | |
|---|---|---|---|---|
| AR + Video + Microsite | — | ✅ All-in-one | ⚠️ 3 contracts | ❌ Rarely possible |
| Creative Cohesion | — | ✅ Unified | ❌ Disconnected | ✅ If strong team |
| Turnaround | — | ✅ 3–5 weeks | ❌ 8–12 weeks | ⚠️ 4–8 weeks |
| AI-Accelerated | — | ✓ | — | ⚠️ If adopted |
| Shared Assets | — | ✅ Across pillars | ❌ Per vendor | ⚠️ Possible |
| Cost | — | ✅ 50–70% less | ❌ Full × 3 | ⚠️ Salaries + tools |
| Unified Analytics | — | ✅ One dashboard | ❌ 3 reports | ⚠️ DIY |
| Lead Capture + CRM | — | ✓ | — | ⚠️ DIY |
| Gamification | — | ✅ Native | — | — |
| White-Label for Agencies | — | ✅ NDA standard | ⚠️ Varies | — |
Activation Packages
Choose your activation level.
Activation Bundle
Mix and match. Choose your pillars.
- Choose 2–3 pillars (any combination)
- Unified creative direction
- Shared assets and brand integration
- Multi-format delivery
- Campaign analytics dashboard
- Post-launch report
- 2 revision rounds per asset
Best for: Product launches, test activations, event campaigns.
Request a Custom QuoteActivation Premium
Most PopularFull package. Strategy included.
- All three pillars
- Everything in Bundle, plus:
- IMC plan + campaign strategy
- Media channel recommendations
- KOL/influencer brief + shortlist
- Social content calendar (4 weeks)
- UGC strategy + hashtag
- Gamification design (microsite)
- Lead capture + CRM integration
- Weekly analytics (4 weeks)
- Priority turnaround
- 3 revision rounds per asset
Best for: Major brand campaigns, seasonal pushes, multi-market launches.
Request a Custom QuoteActivation Enterprise
Multi-wave. Always-on. Global.
- Everything in Premium, plus:
- Multi-wave video (3+ videos)
- Multiple AR effects (cross-platform)
- Microsite with multiple AI modules + gamification suite
- Dedicated campaign manager
- Bi-weekly strategy calls
- Custom KPI dashboard
- A/B testing across creatives
- Post-campaign playbook
Best for: Enterprise brands, global campaigns, ongoing activation programs.
Request a Custom QuoteStandalone Services
Don't need the full bundle?
Each activation pillar is available as a standalone service. Start with one, prove the value, then combine for your next campaign.
Ready to build your immersive activation?
Tell us about your campaign. Custom proposal within 48 hours.
FAQ
Common questions.
Agency Partner Program
Add “Immersive Activation” to Your Menu — Without Hiring a Single Developer
We operate as your invisible immersive production partner — just like we did for Climax Agency on Vinamilk. Your client relationship, your branding, our production. AR, video, microsites — concept to deployment. NDA standard. Partner pricing. Dedicated Slack channel per project.
Become a Partner