Blog
How we think about XR, AI, marketing, and building a global creative business from Vietnam.
FOOH (Fake Out-of-Home) is the hottest ad format of 2026. Hyperreal CGI videos designed to go viral on TikTok and Instagram at a fraction of OOH costs.
By Dong Ho Nguyen
Fomalia is a one-person operation that outputs like a team of ten. AI agents handle proposals, content, design, PM, and analytics.
Most brands buy AR filters OR minigames. The smart ones combine both for 3-4x more brand touchpoints.
There's a pricing arbitrage in creative services — Vietnam cost + AI augmentation outperforms US teams at a third of the price.
AI Agents are reshaping how brands approach Integrated Marketing Communications. Custom AI agents can generate comprehensive IMC plans in minutes.
AR technology is revolutionizing how consumers shop online. With virtual try-on experiences becoming mainstream, brands can now offer immersive shopping experiences.
