Blog

Insights from the lab.

How we think about XR, AI, marketing, and building a global creative business from Vietnam.

ARE-CommerceTrends2024-03-15 · 8 min

The Future of AR in Social Commerce

AR technology is revolutionizing how consumers shop online. With virtual try-on experiences becoming mainstream, brands can now offer immersive shopping experiences directly on social platforms.

By Fomalia Team

AIAgents10 min

How AI Agents Are Transforming Marketing Planning

AI Agents are reshaping how brands approach Integrated Marketing Communications. At Fomalia, we've developed custom AI agents that can generate comprehensive IMC plans in minutes.

XRFOOH6 min

FOOH in 2026: Why CGI Ads Are Replacing Billboards

FOOH (Fake Out-of-Home) is the hottest ad format of 2026. Hyperreal CGI videos that blend real-world footage with surreal 3D effects, designed to go viral on TikTok and Instagram.

AIBehind the Scenes8 min

How I Run a One-Person Agency with AI Agents

Fomalia is a one-person operation that outputs like a team of ten. Here's how.

XRMarketing5 min

AR + Gamification: The Activation Combo Brands Are Sleeping On

Most brands buy AR filters OR minigames. The smart ones combine both.

MarketingBehind the Scenes7 min

Vietnam Cost, Global Quality: The Arbitrage Play for Creative Services

There's a pricing arbitrage in creative services that most global brands haven't figured out yet.

Stay sharp.

One email per week. AI trends, XR insights, and how we're building Fomalia in public. No spam.