About
Built by AI. Led by Human. Designed for the World.
Fomalia is not an agency. It's an AI-native creative lab at the intersection of XR, AI, and marketing — built to operate lean, think global, and deliver fast.
From XR agency to AI-native lab.
Fomalia started as an XR studio in Vietnam — building AR filters for agencies and brands. Over 62 projects and 150 million views later, we realized something: the industry was changing faster than the agency model could keep up.
Brands don't want to buy one AR filter. They want a full campaign activation — measurable, shareable, and impossible to scroll past. They don't want to hire a 5-person marketing team. They want outcomes.
So we rebuilt Fomalia from the ground up. Not as a bigger agency, but as a leaner, smarter lab. One where AI handles 80% of the production. Where one person can orchestrate what used to take a team of ten. Where Vietnam's cost advantage meets global quality standards.
Fomalia 2.0 is three product lines — Immersive Activations, AI Marketing Operations, and AI Agent Services — designed to sell globally, run on AI, and create recurring revenue instead of trading time for money.
views generated
projects delivered
product lines
AI-powered production
founder. Zero excuses.
Founder
Meet the founder.
Nguyễn Đông Hồ
Founder & CEO
Đông Hồ is a rare combination: 2D/3D artist, motion designer, developer, AR specialist, and marketing strategist — all in one person. He built Fomalia from zero to 62+ projects and 150M+ views, working with clients from Vinamilk and TikTok to Highlands Coffee and PNJ.
He's a member of the Asia Creative Union and someone who genuinely believes that one person with the right AI system can outperform a team of ten.
Today, Đông Hồ runs Fomalia as a one-person operation powered by an AI agent fleet — handling everything from sales proposals to content production to client reporting. Not because he has to, but because it's the future of how creative work gets done.
How we think.
AI-Native, Not AI-Hype
We don't slap "AI" on a brochure. Our entire operation runs on AI agents — sales, content, planning, design, project management. If AI can do it, we don't hire for it.
Workflow Over Tools
Tools change every 6 months. Workflows adapt. We sell expertise in orchestrating AI, not dependency on any single platform.
Global Standards, Local Hustle
Vietnam cost base. Global quality bar. We compete with EU/US studios on output and undercut them on price — without racing to the bottom.
One Package, Not Three Vendors
AR + FOOH + Gamification + AI marketing in one lab. Your brief stays in one place. Your timeline stays on track.
Credentials
Credentials & Associations
Asia Creative Union (ACU)
Regional creative network
Clients include
Vinamilk, TikTok, Highlands Coffee, PNJ, Salonpas, Techcombank, ELLE, 7UP, UEH, Suboi, KHAAR
Featured
TikTok Effect House Creator, press and speaking engagements across XR and AI marketing.