AR Effect Development
AR Effects That Stop the Scroll.
From face filters to world portals — we build immersive AR experiences across every major platform. Powered by AI. Delivered in days, not months.
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Why AR? Why Now?
AR isn't a gimmick anymore — it's a conversion engine.
Brands using AR in campaigns see 2–4x higher engagement than static content. Social platforms are prioritizing AR-native formats. And consumers now expect to interact, not just watch.
The problem? Most agencies outsource AR to 3 different vendors — one for creative, one for dev, one for deployment. That means slow timelines, bloated budgets, and disconnected experiences.
Fomalia does it all under one roof. Concept to deployment. One team. One pipeline. One invoice.
What We Build
Three core capabilities. Infinite creative possibilities.
Face Filters & Try-On
Turn your product into a selfie moment. Beauty try-on, branded face masks, gamified filters — designed to be shared, not just used.
Use cases: Product launches, beauty & fashion brands, event activations, influencer campaigns.
Platforms: TikTok Effect, Instagram, Snapchat Lens, WebAR.
World Effects & AR Portals
Place your brand in the real world. 3D product visualization, immersive portals, location-triggered AR — turn any surface into a stage.
Use cases: Retail activations, real estate, tourism, exhibitions, brand storytelling.
Platforms: Instagram, Snapchat, WebAR (marker-based & markerless).
AR Mini-Games
Gamify your campaign with interactive AR games. Tap, swipe, catch, shoot — mechanic-driven experiences that boost dwell time and shareability.
Use cases: Seasonal campaigns, product sampling, loyalty programs, contest mechanics.
Platforms: TikTok Effect, Instagram, Snapchat Lens, WebAR.
Featured Work
Campaigns that performed.
Vinamilk × Climax Agency
"Một Bước Làm Đẹp, Cưng Dạ Căng Da" — Women's Day product launch with KOL Isaac. 3.3M+ views on CapCut challenge.
Kinh Trập Oolong Tea
Mid-Autumn mooncake box becomes an AR portal — lotus pond, moonrise, festive wishes. Scan the packaging, experience the story.
Hứng Mâm Ngũ Quả
Tết campaign AR game on TikTok — catch falling fruits into a Mâm Ngũ Quả tray using face tracking. Designed for viral sharing.
How We Work
Brief to launch in 2–3 weeks.
Preparation ~6 days • AR Development ~6 days • Feedback ~4 days • Publish ~3 days
Total timeline: ~19 working days (standard) | 10–14 days (rush)
Why Fomalia
The unfair advantage.
Full-Stack AR Team
Most vendors do one thing — we do concept, design, development, and deployment. No middlemen. No broken telephone.
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From beauty filters to world-scale portals — we've shipped across every major platform.
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Our effects don't just launch — they perform. Viral-ready by design.
Multi-Platform Native
TikTok Effect House. Meta Spark. Snapchat Lens Studio. WebAR. YouTube. We build native for each — not lazy cross-ports.
AI-Accelerated Pipeline
Our AI agent fleet handles asset generation, testing matrices, and reporting — agency-quality output at freelancer speed.
Avg delivery vs. traditional AR agencies
Trusted Partners
Trusted by brands and agencies across Asia.
Platform Coverage
Native for every major AR platform.
| Platform | Face Filters |
|---|---|
| TikTok Effect House | |
| Instagram (Meta Spark) | |
| Snapchat Lens Studio | |
| YouTube AR Filters | |
| WebAR (8th Wall / MindAR) |
Ready to bring your brand into the real world?
Tell us about your campaign. We'll send you a tailored proposal within 24 hours.
FAQ
Common questions.
For Agencies
White-Label AR Development for Agencies
Need AR capability without building an in-house team? We operate as your invisible tech partner. You handle the client relationship — we handle everything from concept to deployment. NDA-ready. Partner pricing available.
Become a Partner